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Marketing in the Service Industries - Marketing Service Inds (Hardcover) Loot Price: R3,695
Discovery Miles 36 950
Repayment Terms: R346 pm x 12*
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Marketing in the Service Industries - Marketing Service Inds (Hardcover): Gordon Foxall

Marketing in the Service Industries - Marketing Service Inds (Hardcover)

Gordon Foxall

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Loot Price R3,695 Discovery Miles 36 950 | Repayment Terms: R346 pm x 12*

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First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: February 1985
First published: 1985
Editors: Gordon Foxall
Dimensions: 216 x 138 x 15mm (L x W x T)
Format: Hardcover
Pages: 216
ISBN-13: 978-0-7146-3270-4
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-7146-3270-8
Barcode: 9780714632704

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