The Power and Paradox of Physical Attractiveness is a scholarly
look into physical attractiveness. It articulates the great
importance placed on this dimension of a person's appearance.
Analysis of the dynamics and consequences reveals a powerful,
pervasive, and frequently unrecognized or denied physical
attractiveness phenomenon. This phenomenon transcends time,
geography, and culture, regardless of demographics and
socioeconomics of individuals and populations. With penetrating
vision, Dr. Patzer provides evidence that despite professed ideals,
people do judge others by their looks. Physical attractiveness is a
more powerful determinant of a person's fortune and misfortune in
life than people admit. No matter the words, thoughts, and ideals
proclaimed by people, these same people judge, assume, infer,
believe, act, treat, decide, accept, reject, and behave toward or
against individuals, in patterns consistent with their own physical
attractiveness and that of others. While many dimensions define
appearance, physical attractiveness predominates. The physical
attractiveness of a person impacts every individual throughout
every community, across the United States and around the world. All
people inherit and alter their physical attractiveness, which is
determined by complex, interdependent, physical and non-physical
factors. Hidden and not-hidden values drive thoughts and actions
with significant effects and realities whereby higher physical
attractiveness is beneficial, lower physical attractiveness is
detrimental, and associated pursuits are relentless. Physical
attractiveness may look skin-deep as a surface aspect of
appearance, but looks can be deceiving. Researchers throughout the
world collect empirical data complemented with anecdotal data to
probe beyond the surfaces. Through investigations that meet
meticulous scientific methodological procedures, acute observations
reveal previously undetected dimensions that advance understanding
about physical attractiveness. The Power and Paradox of Physical
Attractiveness explores, discovers, and documents the theories,
evidence, and circumstances in which physical attractiveness is a
remarkable veneer with influences that extend considerably beyond
what we call skin-deep. The author, Dr. Patzer, formally cites more
than 750 references as he identifies a complex phenomenon in which
physical attractiveness serves as an informational cue that propels
a multiple-stage process. Through this process, people knowingly
and unknowingly infer extensive information based on this cue,
which in-turn triggers assumptions, expectations, attitudes, and
behaviors. It ultimately leads to powerful consequences with
significant benefits and detriments for every person, accompanied
by continuous pursuits toward these benefits and away from these
detriments, caused by his or her level of physical attractiveness.
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