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Merchandising - Theory, Principles, and Practice (Paperback, 3rd Revised edition)
Loot Price: R4,496
Discovery Miles 44 960
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Merchandising - Theory, Principles, and Practice (Paperback, 3rd Revised edition)
Expected to ship within 10 - 15 working days
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With full-color photographs and expanded discussion of sourcing
throughout the book, the 3rd Edition focuses on the process of
merchandising and the principles applied to the planning,
development, and presentation of product lines in both the
manufacturing and retailing sectors. Each chapter includes cases
that illustrate how merchandising principles and theories are
applied by actual businesses and the chapter learning activities
promote an interactive learning environment with multiple course
objectives. Students become capable of making sequential and
integrated decisions to develop a complete merchandise plan and
analyze the effectiveness of the plan. New to this Edition: --
Updated information throughout on the current status of textile and
apparel companies, production and trade statistics, applications of
technology and relevance to sourcing -- Excel applications added to
mathematical learning activities -- 2-color and expanded art
program -- Updated case studies include technology components --
Instructor's Guide provides chapter outlines, test questions and
answers, problem sets with answers and computer applications --
Powerpoint presentation
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