Books > Arts & Architecture > History of art / art & design styles > From 1900
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Art as Enterprise - Social and Economic Engagement in Contemporary Art (Hardcover)
Loot Price: R4,130
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Art as Enterprise - Social and Economic Engagement in Contemporary Art (Hardcover)
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Art is produced, circulated, consumed and disseminated within an
economic system - it depends on money for its creation, for the
livelihood of its makers, and for its distribution. In this sense,
art can be understood as an enterprising activity. However,
profit-making is rarely the primary goal of artists, and indeed the
entanglement of art with enterprise generates significant
aesthetic, conceptual, philosophical and ethical challenges for
contemporary art practice. Social enterprise has emerged from this
complex terrain with the promise of an alternative model of
economic organisation in the arts. Grace McQuilten and Anthony
White argue that artists can, and have, engaged critically in the
commercial market, by way of this model. Art as Enterprise brings a
fresh perspective to the debate about the roles of contemporary art
in consumer capitalist society.
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