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Trademark Law and Theory - A Handbook of Contemporary Research (Hardcover)
Loot Price: R6,086
Discovery Miles 60 860
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Trademark Law and Theory - A Handbook of Contemporary Research (Hardcover)
Series: Research Handbooks in Intellectual Property series
Expected to ship within 12 - 17 working days
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This important research Handbook brings together a set of
illuminating works by the field's leading scholars to comprise one
of the broadest and most far-reaching overviews of trademark law
issues. Organized around three areas of inquiry, the book starts by
offering a rich variety of methodological perspectives on trademark
law. Reflecting the multifaceted nature of contemporary trademarks,
contributors have drawn from law and economics, political science,
semiotic theory, and history. The Handbook goes on to survey
trademark law's international landscape, addressing indigenous
cultural property, human rights issues, the free movement of goods,
and the role of substantive harmonization. It concludes with a
series of forward-looking perspectives, which focus on trademark
law's intersection with the laws of advertising and free speech,
copyright law, cyberspace regulation, and design protection.
Discussing critical future issues regarding trademark protection
and its relationship with other social policies, this Handbook will
be of great interest to legal scholars, trademark lawyers and law
students. It will also be of interest to academics in marketing,
business, consumer psychology, and economics
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