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Books > History > History of specific subjects > Social & cultural history
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Champagne in Britain, 1800-1914 - How the British Transformed a French Luxury (Paperback)
Loot Price: R1,269
Discovery Miles 12 690
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Champagne in Britain, 1800-1914 - How the British Transformed a French Luxury (Paperback)
Series: Food in Modern History: Traditions and Innovations
Expected to ship within 10 - 15 working days
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Winner of the 2022 OIV AWARD 2022 in the History category From its
introduction to British society in the mid-17th century champagne
has been a wine of elite celebration and hedonism. Champagne in
Britain, 1800-1914 is the first book for over a century to study
this iconic drink in Britain. Following the British wine market
from 1800 to 1914, Harding shows how champagne was consumed by,
branded for and marketed to British society. Not only did the
champagne market form the foundations of the luxury market we know
today, this book shows how it was integral to a number of 19th
century social concerns such as the 'temperate turn', anxieties
over adulteration and the increasingly prosperous British middle
class. Using archival sources from major French producers such as
Moet & Chandon, Veuve Clicquot and Pommery & Greno
alongside records from British distributors, newspapers, magazines
and wine literature, Champagne in Britain shows how champagne
became embedded in the habits of Victorian society. Illustrating
the social and marketing dynamics that centered on champagne's
luxury status, it reveals the importance of fashion as a driver of
choice, the power of the label and the illusion of scarcity. It
shows how, through the reach of imperial Britain, the British taste
for Champagne spread across the globe and became a marker for
status and celebration.
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