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Books > Business & Economics > Industry & industrial studies > Construction & heavy industry
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Media Relations in Property (Hardcover)
Loot Price: R1,014
Discovery Miles 10 140
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Media Relations in Property (Hardcover)
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R1,034
Discovery Miles: 10 340
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Media relations are a vital tool for helping property companies
build shareholder value through stronger brands, develop
reputations that drive a flow of new work, and help sell and let
properties faster and at a fraction of the cost of other marketing
techniques, but such relationships need to be managed properly.
This practical and comprehensive book peppered with real case
studies and observations from numerous people within the property
industry aims to demystify the black art of PR . Some of the topics
covered include: the strategic aims and benefits of good media
relations promoting good media relations practice throughout your
organization an overview of property opportunities across the UK
media understanding journalists and what they want do's and don'ts
of working with the media developing a media relations plan the
costs of media relations programmes. Written by an award winning
property journalist and a marketing consultant with more than forty
years experience between them, this book is a must read for all
property professionals looking to make the most out of the media.
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