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Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture
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Critics, Ratings, and Society - The Sociology of Reviews (Hardcover)
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Critics, Ratings, and Society - The Sociology of Reviews (Hardcover)
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How do we make choices in an information-saturated world? Prior
studies often assume that the problem is coping with the volume of
information. They rarely ask how people judge the validity of new
information. But we are all forced to depend on secondary sources
that no one has the time or resources to verify. In Critics,
Ratings, and Society Grant Blank confronts these issues through an
investigation of independent evaluations and reviews. Reviews are
widespread; they rank products ranging from books and films to
automobiles and computers. They are important not just because they
influence success and failure of products, they also make or break
reputations and careers, and often play a critical role in
stratification, power, and status. Reviews are shaped by the
interaction of media editors, product makers, and consumers into
credible cultural objects. These are processed into two types of
rating systems: connoisseurial reviews that depend on the unique
skills and experience of a single reviewer, a connoisseur; and
procedural reviews that are based on the results of tests,
well-defined procedures that allow reviewers to rank groups of
similar products. Both rating systems construct hierarchies of
products. Blank develops a new theory explaining the circumstances
where economic concerns like price are overshadowed by
review-constructed hierarchies. When this happens, culture
constructs markets. He argues that review-constructed hierarchies
are widespread as a consequence of inherent structural
characteristics of contemporary capitalism and, as a result,
reviews will become more important in the future.
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