In a competitive age, thought leadership has emerged as a subtle
but powerful way to grow your business, establish credibility and
demonstrate expertise, build your profile and forge relationships
with prospects and customers. Thought leadership material can take
many forms, including public speaking, websites, the media,
advertising, writing books, online forums, webinars and blogging.
This book will show you how to take your great ideas and craft them
into a clear point of view which can influence others.
The book is organised into three parts:
1. Think: Defines thought leadership and how to transform your
great ideas into effective thought leadership material.
2. Write: Shows you how to articulate your ideas into effective
communication.
3. Grow: Demonstrates how thought leadership can be marketed to
grow your business and profile.
Key features: Shows you how to go from expert to influential
thought leaderWritten by Grant Butler, former Australian Financial
Review journalist and now managing director of Australia's largest
corporate writing firm.Explains techniques used by politicians,
public figures and the CEOs of our biggest companies."Think Write
Grow" studies the techniques of the great communicators of recent
times, from Barack Obama and Boris Johnson to Tim Flannery and
Malcolm Turnbull.
General
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