---- Winner of the Goldsmith Book Prize.
In 1934, voters hoping to turn the tide of the Great Depression
backed an unlikely candidate for governor of California: Upton
Sinclair, muckraking author of "The Jungle" and lifelong socialist.
Amazingly, Sinclair swept the Democratic primary, leading a mass
movement called EPIC (End Poverty in California). More than a
thousand EPIC chapters formed, much like Occupy Wall Street sites
popped up in 2011.
Alarmed, Sinclair's opponents launched an unprecedented public
relations blitzkrieg to discredit him. The result was nothing less
than a revolution in American politics, and with it, the era of the
"spin doctor" was born. The iconic Hollywood producer Irving
Thalberg created the first "attack ads" for the screen, the
precursor of today's TV travesties. Hollywood took its first
all-out plunge into politics and money started to play the tune in
our political process.
In a riveting, blow-by-blow narrative featuring the likes of
Franklin D. Roosevelt, Louis B. Mayer, H. L. Mencken, William
Randolph Hearst, Will Rogers, Katharine Hepburn, and a Who's Who of
political, literary and entertainment stars, Greg Mitchell brings
to life the outrageous campaign that forever transformed the
electoral process.
A finalist for the Los Angeles Times Book Award, it served as
the basis for one episode in the award-winning PBS documentary "The
Great Depression"
"Sizzling, rambunctiously useful." -Los Angeles Times
"Fascinating....a lively, anecdote-filled history." -The New
York Times Book Review
"To read The Campaign of the Century is to understand how the
business of electing officials began to get so colossally out of
hand." -Newsweek
"America witnessed a transforming experience, as Greg Mitchell
makes clear in his vivid chronicle." -Wall Street Journal
"There are lessons to be learned herein. Politicians learned
them long ago, to the general detriment. Perhaps now Mitchell can
help the rest of us learn them." -Washington Post Book World
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