Cultural tourism has been identified as one of the most important
of the global tourism markets. Europe hosts a vast treasure house
of cultural attractions and the level of competition between
cities, regions and nations to attract cultural tourists is
increasing. This book reviews the cultural tourism market in
Europe, based on recent surveys. It analyzes the way in which
cultural attractions are produced for and used by cultural tourists
and pays attention to specific types of cultural attractions
including museums, art galleries, monuments and heritage
attractions and the management, marketing and cultural issues
surrounding them.
General
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