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Books > Earth & environment > Geography > Human geography
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Tourism, Creativity and Development (Hardcover)
Loot Price: R4,797
Discovery Miles 47 970
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Tourism, Creativity and Development (Hardcover)
Series: Contemporary Geographies of Leisure, Tourism and Mobility
Expected to ship within 12 - 19 working days
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Destinations across the world are beginning to replace or
supplement culture-led development strategies with creative
development. This book critically analyzes the impact and
effectiveness of creative strategies in tourism development and
charts the emergence of 'creative tourism'. Why has 'creativity'
become such an important aspect of development strategies and of
tourism development in particular? Why is this happening now,
apparently simultaneously, in so many destinations across the
globe? What is the difference between cultural tourism and creative
tourism? These are among the important questions this book answers.
It critically examines the developing relationship between tourism
and creativity, the articulation of the 'creative turn' in tourism,
and the impact this has on theoretical perspectives and practical
approaches to tourism development. A wide range of examples from
Europe, North America, Asia, Australia and Africa explore the
interface between tourism and creativity including: creative spaces
and places such as cultural and creative clusters and ethnic
precincts; the role of the creative industries and entrepreneurs in
the creation of experiences; creativity and rural areas; the
'creative class' and tourism; lifestyle, creativity and tourism and
marketing creative tourism destinations. The relationship between
individual and collective forms of creativity and the widely
differing forms of modern tourism are also discussed. In the
concluding section of the book the contribution of creativity to
tourism and to development strategies in general is assessed, and
areas for future research are outlined. The diverse
multidisciplinary contributions link theory and practice, and
demonstrate the strengths and weaknesses of creativity as a tourism
development strategy and marketing tool. It is the first
exploration of the relationship between tourism and creativity and
its consequences for tourism development in different parts of the
world.
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