A compelling argument for placing entrepreneurship at the heart of
economic development provides a guidebook for how this can be done
efficiently, effectively, and equitably. Investing in
Entrepreneurs: A Strategic Approach for Strengthening Your Regional
and Community Economy offers a compelling argument for making the
support of entrepreneurship the centerpiece of local and regional
economic developmentâand provides a plan to make it happen. The
book is organized around a tool, developed by the authors, that
permits a community to strategically map and manage its business
assets in a way that can transform its economy. Investing in
Entrepreneurs begins with a reflection on the importance of
entrepreneurship, a discussion of its diminished place in economic
development, and a call for its rise back to prominence. The
importance of managing entrepreneurial assets is discussed,
followed by a thorough articulation of the author's tool for
accomplishing this in a holistic and strategic manner. Examples
drawn from the authors' fieldwork illustrate the many ways in which
the tool can be utilized to guide economic development efforts. A
final chapter discusses possible resistance to this innovation and
how that resistance can be successfully addressed.
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