Tourism is well established as an important part of the new service
economy, and the rewards it offers have stimulated intense
competition in the tourism industry. Many destinations compete to
attract potential tourists, each place having to work hard to
distinguish itself from rivals offering similar or alternative
attractions. This book, originally published in 1990, explores how
destinations invest increasing amounts of time and money into
developing and promoting their 'products'. The contributors, from
both academic institutes and the tourism industry, provide a
multidisciplinary and professional analysis of what can be done to
sell tourism places. Using both theoretical and empirical
approaches, they give examples from different areas of the industry
and evaluate different strategies a destination can adopt for
maintaining and increasing its market share. All the contributors
emphasize that selling tourism places must be a dynamic activity in
which the place products are constantly monitored, so that they can
be revitalized, repositioned, or renewed in the market context.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
