When disaster strikes, a ritual unfolds: a flood of experts,
bureaucrats, and analysts rush to the scene; personal tragedies are
played out in a barrage of media coverage; on the ground, confusion
and uncertainty reign. In this major comparative study, Gregory
Button draws on three decades of research on the most infamous
human and environmental calamities to break new ground in our
understanding of these moments of chaos. He explains how
corporations, state agencies, social advocacy organizations, and
other actors attempt to control disaster narratives, adopting
public relations strategies that may either downplay or amplify a
sense of uncertainty in order to advance political and policy
goals. Importantly, he shows that disasters are not isolated
events, offering a holistic account of the political dynamics of
uncertainty in times of calamity.
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