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Rhetorical Landscapes in America - Variations on a Theme from Kenneth Burke (Hardcover)
Loot Price: R1,166
Discovery Miles 11 660
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Rhetorical Landscapes in America - Variations on a Theme from Kenneth Burke (Hardcover)
Series: Studies in Rhetoric/Communication
Expected to ship within 10 - 15 working days
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At the same time a reading of Kenneth Burke and of tourist
landscapes in America, Gregory Clark's new study explores the
rhetorical power connected with American tourism. Looking
specifically at a time when citizens of the United States first
took to rail and then highway to become sightseers in their own
country, Clark traces the rhetorical function of a wide-ranging set
of tourist experiences. He explores how the symbolic experiences
Americans share as tourists have helped residents of a vast and
diverse nation adopt a national identity. In doing so he suggests
that the rhetorical power of a national culture is wielded not only
by public discourse but also by public experiences. Clark examines
places in the American landscape that have facilitated such
experiences, including New York City, Shaker villages, Yellowstone
National Park, the Lincoln Highway, San Francisco's 1915
Panama-Pacific International Exposition, and the Grand Canyon. He
examines the rhetorical power of these sites to transformprivate
individuals into public citizens, and he evaluates a national
culture that teaches Americans to experience certain places as
potent symbols of national community. Invoking Burke's concept of
""identification"" to explain such rhetorical encounters, Clark
considers Burke's lifelong study of symbols - linguistic and
otherwise - and their place in the construction and transformation
of individual identity. Clark turns to Burke's work to expand our
awareness of the rhetorical resources that lead individuals within
a community to adopt a collective identity, and he considers the
implications of nineteenth and twentieth-century tourism for both
visual rhetoric and the rhetoric of display.
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