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Pay No Attention to That Man Behind the Curtain - How Technology Has Made Traditional Advertising Obsolete (Hardcover)
Loot Price: R549
Discovery Miles 5 490
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Pay No Attention to That Man Behind the Curtain - How Technology Has Made Traditional Advertising Obsolete (Hardcover)
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Loot Price R549
Discovery Miles 5 490
Expected to ship within 12 - 17 working days
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So you've just come up with a new ad campaign. Love the spots Too
bad no one will ever see them-even worse-too bad no one cares Why
is it that so much of that stuff we immediately recognize as
"advertising" is so bad? It's not just bad-well-it sucks. The
reason: even though it's 2010, most ad agencies and the
practitioners who run them are still doing things the same way as
Don Draper and the guys from Sterling Cooper on Mad Men, the hit
AMC series that depicts Madison Avenue in the '60s. The problem
today? Gone are the chain-smoking, bourbon-slugging,
secretary-assaulting "ad men" of the '60s. Newspapers and radio are
dying. Commercial TV is losing its audience to subscription-based
content. Today's consumer of advertising content is mobile,
prepared to DVR through commercials, and watch content on their
terms online, on a hand-held device, or a Smartphone. In Pay No
Attention to that Man behind the Curtain, Patrick Griffin and Kevin
Flynn dissect mass media advertising at an historic crossroads and
explain what no longer works. Through real-world examples and
biting humor, they show how to market in ways that are both
creative and smart.
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