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Grupo Clarin - From Argentine Newspaper to Convergent Media Conglomerate (Hardcover)
Loot Price: R1,565
Discovery Miles 15 650
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Grupo Clarin - From Argentine Newspaper to Convergent Media Conglomerate (Hardcover)
Series: Global Media Giants
Expected to ship within 12 - 17 working days
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From its emergence as a modest newspaper to becoming the largest
communication group in Argentina, and one of the main
communications groups in Latin America, this book examines the
media conglomerate Grupo Clarin. Guillermo Mastrini, Martin Becerra
and Ana Bizberge analyze the group's corporate structure and the
aspects that have contributed to its expansion throughout its
history, mapping its stages of growth to the regulatory policies,
cultural politics, economics and political history of Argentina
over the last few decades. This book offers a compelling analysis
of one of the key players in the Latin American communication and
information market, highlighting how the conglomerate has continued
to grow under various different governments - by achieving legal
reforms and influencing policies - and continues to have great
capacity to influence the policy and regulation of the system, the
market structure and cultural consumption in the region. This book
is ideal for students, scholars and researchers of global media,
political economy, and media and communication, especially those
with an interest in Latin America.
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