This book mainly focuses on defining profit models, on how many
main kinds of profit models there are, how profit models can change
a company, and how to tailor a profit model to the needs of a
certain company. In this context, profit models are classified as
fixed-income, remaining-profit and profit-sharing, admission, toll,
parking, fuel and sharing fees, profit sources, customer pricing,
auction, combined pricing, etc. The logic behind all these profit
models will be analyzed in detail and numerous micro-cases will be
introduced. All of the micro-cases discussed are the best profit
model practices used by outstanding enterprises, mainly from China
and the USA (including HomeAway, Priceline, Tencent, Sina, Google,
the Voice of China, CSPN and so on). These models will be
complemented by a wealth of figures and additional tools to help
readers better understand the principle of profit models. As such,
the book not only explains "why" entrepreneurs preferred to apply a
specific kind of profit model and not others, but also answers
"how" they derived that model.
General
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