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Consumer Capitalism - Politics, Product Markets, and Firm Strategy in France and Germany (Hardcover)
Loot Price: R1,900
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Consumer Capitalism - Politics, Product Markets, and Firm Strategy in France and Germany (Hardcover)
Series: Cornell Studies in Political Economy
Expected to ship within 10 - 15 working days
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"The unfettered marketplace, in which uncertainty rules and the
admonition caveat emptor ('let the buyer beware') dictates each
consumer decision, has today virtually disappeared. Consumers have
become the focus of intensive economic policymaking designed to
protect them from the risks and disappointments of the market. . .
. Today, arguably no other economic actor in the advanced
industrial countries not the investor, not the worker, not the
welfare recipient enjoys a more thorough set of legal and
institutional protections than the modern consumer when he or she
enters the corner store." from the IntroductionGunnar Trumbull
investigates the origins of national systems of consumer protection
in France and Germany, where, in the early 1970s, consumer groups
and producers organized to advance their own ideas about the
identity and interests of the affluent consumer. Through a
comparison of eight areas of policy product liability law, product
safety standards and recall, misleading advertising, comparative
product tests, product labeling, quality standards, consumer
contracts, and pricing Trumbull shows that different conceptions of
the consumer interest emerged in the two countries. The result was
the development of distinctive national consumption regimes, which
have in turn influenced the market strategies of domestic
producers. Trumbull's findings help to clarify distinctive national
approaches to recent product crises including cases of BSE and
genetically modified foods. His research suggests that, in the age
of consumer capitalism, national competitiveness may hinge not only
on endowments of labor and capital, but also on the institutional
forms of national consumption."
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