The 21st century is awash with ever more mixed and remixed images,
writing, layout, sound, gesture, speech, and 3D objects.
Multimodality looks beyond language and examines these multiple
modes of communication and meaning making. Multimodality: A Social
Semiotic Approach to Contemporary Communication represents a
long-awaited and much anticipated addition to the study of
multimodality from the scholar who pioneered and continues to play
a decisive role in shaping the field. Written in an accessible
manner and illustrated with a wealth of photos and illustrations to
clearly demonstrate the points made, Multimodality: A Social
Semiotic Approach to Contemporary Communication deliberately sets
out to locate communication in the everyday, covering topics and
issues not usually discussed in books of this kind, from traffic
signs to mobile phones. In this book, Gunther Kress presents a
contemporary, distinctive and widely applicable approach to
communication. He provides the framework necessary for
understanding the attempt to bring all modes of meaning-making
together under one unified theoretical roof. This exploration of an
increasingly vital area of language and communication studies will
be of interest to advanced undergraduate and postgraduate students
in the fields of English language and applied linguistics, media
and communication studies and education.
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