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The Media and Sino-American Rapprochement, 1963-1972 - A Comparative Study (Hardcover)
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The Media and Sino-American Rapprochement, 1963-1972 - A Comparative Study (Hardcover)
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An important new cultural study of the Cold War, Guolin Yi's The
Media and Sino-American Rapprochement, 1963-1972 analyzes how the
media in both countries shaped public perceptions of the changing
relations between China and the United States in the decade prior
to Richard Nixon's visit to Beijing. This book offers the first
systematic study of Cankao Xiaoxi (Reference News), an internal
Chinese newspaper that carried relatively objective stories the
Xinhua News Agency translated from world news media for circulation
among Communist cadres. As the main channel for the cadres to learn
about the outside world, this newspaper provides a window into
China's evolving foreign policy, including the reception of signals
from the Nixon administration. Yi compares this internal
communications channel with the public accounts contained in the
more widely circulated newspaper People's Daily, a chief propaganda
outlet of the Chinese Communist Party (CCP) directed at its own
people and China watchers all over the world. A third level of
communication emerges in classified CCP instructions and government
documents. By approaching the Chinese communication system on three
levels - internal, public, and classified - Yi's analysis
demonstrates how people at different positions in the political
hierarchy accessed varying types of information, allowing him to
chart the development of Beijing's approach to the U.S. government.
In a corresponding analysis of the defining features of American
reporting on China, Yi considers the impact of government-media
relationships in the United States during the Cold War. Alongside
prominent magazines and newspapers, particularly the New York Times
and the Washington Post in their differing coverage of key events,
Yi discusses television networks, which proved vital for promoting
the success of Ping-Pong Diplomacy and the impact of Nixon's visit
in 1972. With its comparative study of news outlets in the two
countries, The Media and Sino-American Rapprochement, 1963-1972
presents a thorough and comprehensive perspective on the role of
the media in influencing domestic Chinese and American public
opinion during a critical decade.
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