In this clear and vivid book, Gustave Le Bon throws light on the
unconscious irrational workings of group thought and mass emotion
as he places crowd ideology in opposition to free-thinking and
independent minded individuals. The ideas le Bon explores in this
book are extremely relevant to today's society and were of pivotal
importance in the early years of group psychology. Applications
include financial market behaviour and political delusions. The
Sparkling Books edition has been annotated and edited based on the
1907 Alcan edition and previous translations.
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