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Books > Arts & Architecture > Industrial / commercial art & design
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Design and Creativity - Policy, Management and Practice (Hardcover)
Loot Price: R3,348
Discovery Miles 33 480
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Design and Creativity - Policy, Management and Practice (Hardcover)
Expected to ship within 10 - 15 working days
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"Does the management of design conflict with traditional ideas of
creative freedom and autonomy? How do government policies and
business priorities influence the day-to-day practices of
designers? And how far have the processes and purpose of creative
work been changed by its new centrality to business and government?
Bringing together case studies and material from a range of
industries and contexts, as well as a series of interviews with
practitioners, Design and Creativity provides a cutting-edge
account of key trends in the creative industries at the start of
the 21st century. Design and other creative industries shape our
lives in numerous ways, providing 'cultural' goods such as films,
music and magazines, but they also shape the look and feel of
everyday objects and spaces. The creative industries are important
economically; and governments and businesses now make considerable
efforts to manage creativity for a range of political and economic
ends"--Provided by publisher.
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