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Books > Arts & Architecture > Industrial / commercial art & design
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Economies of Design (Hardcover)
Loot Price: R3,396
Discovery Miles 33 960
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Economies of Design (Hardcover)
Expected to ship within 10 - 15 working days
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How are the rise of design and neoliberalism connected? How does
design change the way we operate as economic beings? What is the
economic significance of design? Historically, design has been
promoted for its for its capacity to add value to products and
services. In contemporary capitalism, however, it assumes a more
central and more complex role. Design today is both influenced by,
and actively shapes, our economic systems. This ground-breaking
book shines a spotlight on how design has become embedded in
political economies. It reveals the multiple ways in which design
has emerged as a vital feature of neoliberal economic systems, from
urban strategies to commercial processes to government
policy-making. Drawing on a range of global examples, Guy Julier:
explains the economic processes of design explores the relationship
between design and intellectual property discusses the role of
design in the public sector highlights the impact of design in
informal and alternative economies brings theory to life with case
studies on home improvements, fast fashion, shopping centres and
more. Economies of Design provides a thought-provoking new way of
understanding and talking about the meanings of design in
contemporary capitalism. It is an essential companion for students
of design and the creative industries across the arts, humanities
and social sciences.
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