Innovative Marketing Communications - Strategies for the Events Industry (Paperback)

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Series:	Events Management
Release date:	October 2005
First published:	July 2005
Authors:	Guy Masterman • Emma Wood
Dimensions:	246 x 189 x 22mm (L x W x T)
Format:	Paperback
Pages:	324
ISBN-13:	978-0-7506-6361-8
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-7506-6361-8
Barcode:	9780750663618

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