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The Rise of Marketing and Market Research (Paperback, 1st ed. 2012) Loot Price: R1,539
Discovery Miles 15 390
Repayment Terms: R144 pm x 12*
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The Rise of Marketing and Market Research (Paperback, 1st ed. 2012): H. Berghoff, P. Scranton, U Spiekermann

The Rise of Marketing and Market Research (Paperback, 1st ed. 2012)

H. Berghoff, P. Scranton, U Spiekermann

Series: Worlds of Consumption

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Loot Price R1,539 Discovery Miles 15 390 | Repayment Terms: R144 pm x 12*

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This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Series: Worlds of Consumption
Release date: October 2012
First published: 2012
Editors: H. Berghoff • P. Scranton • U Spiekermann
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 312
Edition: 1st ed. 2012
ISBN-13: 978-1-349-34388-1
Categories: Books > Humanities > History > World history > General
Books > Humanities > History > British & Irish history > General
Books > Humanities > History > European history > General
Books > Humanities > History > American history > General
Books > Humanities > History > History of specific subjects > Social & cultural history
Books > History > American history > General
Books > History > British & Irish history > General
Books > History > European history > General
Books > History > History of specific subjects > Social & cultural history
Books > History > World history > General
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LSN: 1-349-34388-9
Barcode: 9781349343881

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