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Books > History > American history
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The Rise of Marketing and Market Research (Paperback, 1st ed. 2012)
Loot Price: R1,469
Discovery Miles 14 690
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The Rise of Marketing and Market Research (Paperback, 1st ed. 2012)
Series: Worlds of Consumption
Expected to ship within 10 - 15 working days
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This volume serves up a combination of broad questions, theoretical
approaches, and manifold case studies to explore how people have
sought to understand markets and thereby reduce risk, whether they
have approached this challenge with a practical view based on their
own business acumen or used the tools of scholarship.
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