This book assesses the value of flagship developments and draws out
lessons for best policy and practice. It looks at marketing
strategies and the sales process for flagship developments and the
areas in which they are located for urban regeneration. It
discusses the management of marketing strategies and the
development through the policy formulation, project implementation
and policy/project evaluation. The author examines the strategies
to date of 'marketing the city' and the conceptual scope and limits
for developing the concept. He also looks at the extent to which
people can be integrated into the urban 'product' and the
advantages and disadvantages of this. Finally the impact of all
these issues is assessed for the policy makers, planners,
developers, architects and city authorities.
General
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