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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries
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Food Industry Design, Technology and Innovation (Hardcover)
Loot Price: R2,647
Discovery Miles 26 470
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Food Industry Design, Technology and Innovation (Hardcover)
Expected to ship within 12 - 19 working days
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Food products have always been designed, but usually not
consciously. Even when design has been part of the process, it has
often been restricted to considerations of packaging, logos, fonts
and colors. But now design is impacting more dramatically on the
complex web that makes up our food supply, and beginning to make it
better. Ways of thinking about design have broad applications and
are becoming central to how companies compete. To succeed, food
designers need to understand consumers and envision what they want,
and to use technology and systems to show they can deliver what has
been envisioned. They also need to understand organizations in
order to make innovation happen in a corporation. The authors of
this book argue that design has been grossly underestimated in the
food industry. The role of design in relation to technology of
every kind (materials, mechanics, ingredients, conversion,
transformation, etc.) is described, discussed, challenged and put
into proper perspective. The authors deftly analyze and synthesize
complex concepts, inspiring new ideas and practices through
real-world examples. The second part of the book emphasizes the
role of innovation and how the elements described and discussed in
the first parts (design, technology, business) must join forces in
order to drive valuable innovation in complex organizations such as
large (and not so large) food companies. Ultimately, this
groundbreaking book champions the implementation of a design role
in defining and executing business strategies and business
processes. Not only are designers tremendously important to the
present and future successes of food corporations, but they should
play an active and decisive role at the executive board level of
any food company that strives for greater success.
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