Consumption and the Transformation of Everyday Life - A View from South India (Hardcover)

This book makes a significant contribution to understanding why consumption is growing in importance in India.This book interrogates the ways that consumption is implicated in socio-cultural changes. It examines the power of the media and advertising, and the role of transnational marketing in consumption. It provides insights into the changes resulting from the engagement of local practices with the globalizing economy. It offers timely focus on phenomenal growth in Indian consumption. Harold Wilhite makes an important new contribution to the interpretation of changing consumption in India, using an ethnographic approach to interrogate the rapid growth in the consumption of household durables, beauty and cleanliness products. Insights show how the engagement of local practices with the globalizing economy result in change.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Series:	Consumption and Public Life
Release date:	July 2008
First published:	2008
Authors:	H. Wilhite
Dimensions:	216 x 140 x 16mm (L x W x T)
Format:	Hardcover
Pages:	205
ISBN-13:	978-0-230-54254-9
Categories:	Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
LSN:	0-230-54254-9
Barcode:	9780230542549

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