Take an active role in managing technology!
From new business models to new types of business, information
technology has become a key driver of business and an essential
component of corporate strategy. But simply acquiring technology is
not enough; organizations must manage IT effectively to gain the
competitive advantage.
Henry Lucas's Information Technology: Strategic Decision Making
for Managers focuses on the key knowledge and skills you need to
take an active role in managing technology and obtain the maximum
benefits from investing in IT. Offering streamlined, up-to-date
coverage, the text is ideally suited for MBA students or anyone who
wants to learn more about how to gain the competitive advantage by
successfully managing IT.
Features Focuses on managerial issues: This text explores the
many real technology issues confronting today's managers, such as
what to do with legacy systems, when to outsource, and how to
choose a source of processing and services. Shows how to evaluate
IT investments: Two full chapters cover the value of information
technology and how to evaluate IT project proposals using both net
present value and real options approaches. Balances technical and
managerial coverage: This balance helps you understand how diverse
companies have developed their IT architectures and environments.
Explains the various applications of technology: Concrete examples
illustrate major IT applications, such as ecommerce, ERP, CRM,
decision and intelligent systems, and knowledge management.
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