Social Theory and Social Practice is a unique effort at applied
social theory. Hans L. Zetterberg believes that social research has
now advanced so far that social scientists can give advice without
being restricted to new research projects. They can use previously
proven theories as the basis for sound practical recommendations.
This approach has profound implications in the application of
social science to problems in business management, labor strife,
government decision-making, in such areas as education, health and
human welfare. It remains a pioneering discourse for practitioners
of social research and social policy.
Zetterberg gives a searching review of the various ways in which
social practitioners attempt to use the accumulated knowledge of
social science. He proceeds with a compact summary of the knowledge
of the academicians of social science, noting that practitioners
are often unaware of much useful academic knowledge. The process by
which this knowledge is transformed into practical advice is
spelled out in detail, and is illustrated with examples from an
actual consultation about problems faced by an art museum that
wanted to increase its audience.
Chapter 1 identifies the problem; chapter 2, "The Knowledge of
Social Practitioners," outlines practitioners' reliance on
scientific knowledge; chapter 3, "The Knowledge of Social
Theorists," discusses sociological terms and sociological law;
chapter 4, "The Practical Use of Social Theory through Scholarly
Consultants," explores the actual specificity of social theory and
its uses, while the concluding chapter examines the uses of
consultants, covering some prerequisites for the successful use of
applied science. The book rejects the widespread view that in order
to put social science to use, we have to popularize its content.
Zetterberg's approach is rather to translate a client's problem
into a powerful theoretical statement, the solution to which is
calculated and then presented to the client as down-to-earth
advice.
This volume will be of immediate interest to scholars in the
field of social theory; to consultants and practitioners who give
advice on social problems and policy decisions; and to executives
who use advice from social scientists.
General
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