The social movements that Professor Toch examines in this book,
originally published in 1966, range from the Black Muslims to food
faddists, and the founders of these movements range from Hitler to
Joan of Arc. Why do people join social movements? How do such
movements serve the needs of their members, and what unique social
problems do they cause? What are the typical consequences of
membership? What gives rise to social movements, and how can we
evaluate them? In The Social Psychology of Social Movements Hans
Toch provides answers to these questions. It is impossible to avoid
in a study of this sort the universal human implications of social
movements, the latent tragedy and despair which involvement in such
collective action implies. The humour, adversity and pathos is
equally evident in many of the examples which Professor Toch
describes. But he provides a sympathetic objectivity, and is at
pains to provide a systematic psychological survey of large,
ideologically orientated groups and their members in general.
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