Mobile Publishing - E-Books, Apps & Co. (German, Hardcover)

The Internet has become mobile: the iPhone and the iPad have set off a wave of new developments, with eBooks, eJournals, and apps spearheading a new mass market. This volume contains practical instructions for the design and realization of products for the mobile publishing market. Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models.

General

Imprint:	De Gruyter
Country of origin:	Germany
Series:	Akademie des Deutschen Buchhandels Praxiswissen Verlag
Release date:	November 2013
First published:	2014
Authors:	Harald Henzler • Fabian Kern
Dimensions:	280 x 210mm (L x W)
Format:	Hardcover
Pages:	159
ISBN-13:	978-3-11-030354-4
Languages:	German
Categories:	Books > Reference & Interdisciplinary > Library & information sciences > General
LSN:	3-11-030354-X
Barcode:	9783110303544

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