Advertisements are the key to the success of marketing.
Multinational companies invest lots of money in advertisements. The
hardest job is done by the advertising agencies that end up with a
unique and attractive ad copy. Besides, Pre-Ad Launch Researches
are conducted to ensure that advertisements are effective. But
sometimes advertisements do not have the desired effect. This book
is the outcome of an empirical research conducted on the problem.
This project is an earnest effort to suggest sure pathways for
companies and advertisers in general and TV and Web Advertisers in
particular. The prospective consumer is heavily dependent on the
media and might remain intact if his attitude is negative towards
the media selected. An advertising model has been developed to help
advertisers.
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