For decades, university presses and other scholarly and
professional publishers in the United States played a pivotal role
in the transmission of scholarly knowledge. Their books and
journals became the "gold standard" in many academic fields for
tenure, promotion, and merit pay. Their basic business model was
successful, since this diverse collection of presses had a unique
value proposition. They dominated the scholarly publishing field
with preeminent sales in three major markets or channels of
distribution: libraries and institutions; college and graduate
school adoptions; and general readers (i.e., sales to general
retailers).
Yet this insulated world changed abruptly in the late 1990s.
What happened? This book contains a superb series of articles
originally published in The Journal of Scholarly Publishing, by
some of the best experts on scholarly communication in the western
hemisphere, Europe, Asia, and Africa. These authors analyze in
depth the diverse and exciting challenges and opportunities
scholars, universities, and publishers face in what is a period of
unusual turbulence in scholarly publishing.
The topics given attention include: copyrights, the
transformation of scholarly publishing from a print format to a
digital one, open access, scholarly publishing in emerging nations,
problems confronting journals, and information on how certain
academic disciplines are coping with the transformation of
scholarly publishing. This book is a must read for anyone
interested in the scholarly publishing industry's past, its current
focus, or future plans and developments.
Albert N. Greco is professor of marketing at the Graduate School
of Business Administration, Fordham University. He is the editor of
The Changing World of Publishing and The Media and Entertainment
Industries.
General
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