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The Mind of the Buyer - A Psychology of Selling (Paperback) Loot Price: R752
Discovery Miles 7 520
Repayment Terms: R70 pm x 12*
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The Mind of the Buyer - A Psychology of Selling (Paperback): Harry Dexter Kitson

The Mind of the Buyer - A Psychology of Selling (Paperback)

Harry Dexter Kitson

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Loot Price R752 Discovery Miles 7 520 | Repayment Terms: R70 pm x 12*

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Expected to ship within 10 - 15 working days

One Of The First Attempts To Apply The Insights Of Scientific Psychology To The Arts Of Salesmanship; Including Also An Important Early Study Of Readability As Applied To Marketing And Advertising. The Author Was Professor Of Psychology In Indiana University. Contents: The Stream Of Thought In The Sale. Important Factors In Attracting Attention. The Influence Of Repetition. Selling To The Collective Buyer. How To Arouse Interest In A Commodity. Good Feeling A Requisite. The Imagination Of The Buyer. Desire. Confidence And Good Will. The Power Of Reason. Instinctive Factors. Suggestion In The Sale. The Psychological Moment. Satisfaction The Goal.

General

Imprint: Kessinger Publishing Co
Country of origin: United States
Release date: September 2010
First published: September 2010
Authors: Harry Dexter Kitson
Dimensions: 152 x 229 x 12mm (L x W x T)
Format: Paperback - Trade
Pages: 226
ISBN-13: 978-1-162-97219-0
Categories: Books > Business & Economics > General
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LSN: 1-162-97219-X
Barcode: 9781162972190

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