The next generation of AI is here—use it to lead your business
forward. If you read nothing else on artificial intelligence and
machine learning, read these 10 articles. We've combed through
hundreds of Harvard Business Review articles and selected the most
important ones to help you understand the future direction of AI,
bring your AI initiatives to scale, and use AI to transform your
organization. This book will inspire you to: Create a new AI
strategy Learn to work with intelligent robots Get more from your
marketing AI Be ready for ethical and regulatory challenges
Understand how generative AI is game changing Stop tinkering with
AI and go all in This collection of articles includes "Competing in
the Age of AI," by Marco Iansiti and Karim R. Lakhani; "How to Win
with Machine Learning," by Ajay Agrawal, Joshua Gans, and Avi
Goldfarb; "Developing a Digital Mindset," by Tsedal Neeley and Paul
Leonardi; "Learning to Work with Intelligent Machines," by Matt
Beane; "Getting AI to Scale," by Tim Fountaine, Brian McCarthy, and
Tamim Saleh; "Why You Aren't Getting More from Your Marketing AI,"
by Eva Ascarza, Michael Ross, and Bruce G. S. Hardie; "The Pitfalls
of Pricing Algorithms," by Marco Bertini and Oded Koenigsberg; "A
Smarter Strategy for Using Robots," by Ben Armstrong and Julie
Shah; "Why You Need an AI Ethics Committee," by Reid Blackman;
"Robots Need Us More Than We Need Them," by H. James Wilson and
Paul R. Daugherty; "Stop Tinkering with AI," by Thomas H. Davenport
and Nitin Mittal; and "ChatGPT Is a Tipping Point for AI," by Ethan
Mollick. HBR's 10 Must Reads paperback series is the definitive
collection of books for new and experienced leaders alike. Leaders
looking for the inspiration that big ideas provide, both to
accelerate their own growth and that of their companies, should
look no further. HBR's 10 Must Reads series focuses on the core
topics that every ambitious manager needs to know: leadership,
strategy, change, managing people, and managing yourself. Harvard
Business Review has sorted through hundreds of articles and
selected only the most essential reading on each topic. Each title
includes timeless advice that will be relevant regardless of an
ever‐changing business environment.
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