Principles of Marketology, Volume 2 focuses on the practical aspect
and demonstrates the applications of marketology referring to
market orientation, internal marketing, business, market and
competitive analysis concepts and techniques. Then the modern
marketology and its developments in the future are discussed. At
the of this volume as the appendix, a handbook of marketology is
presented in which a practical manual including simple and
summarized descriptions of different needed parts and worksheets
for executing marketology in an organization is depicted.
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