E-Marketing in Developed and Developing Countries - Emerging Practices (Hardcover, New)

While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Release date:	April 2013
First published:	April 2013
Editors:	Hatem El-Gohary • Riyad Eid
Dimensions:	280 x 216 x 22mm (L x W x T)
Format:	Hardcover
Pages:	327
Edition:	New
ISBN-13:	978-1-4666-3954-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-4666-3954-7
Barcode:	9781466639546

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