While e-marketing has emerged as an aid in allowing businesses to
reach a broader audience, evolutions in computer science and
technology have made its comprehension a bit more complex.
E-Marketing in Developed and Developing Countries: Emerging
Practice s aims to create a deeper understanding of the policies
and practices that are involved in a successful e-marketing
environment. This publication highlights the strategies and
applications currently being used in both developed and developing
countries; proving to be beneficial for entrepreneurs, policy
makers, researchers, and students wishing to expand their
comprehensive knowledge in this field.
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