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Truth - How the Many Sides to Every Story Shape Our Reality (Paperback)
Loot Price: R375
Discovery Miles 3 750
You Save: R196
(34%)
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Truth - How the Many Sides to Every Story Shape Our Reality (Paperback)
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List price R571
Loot Price R375
Discovery Miles 3 750
You Save R196 (34%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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We like to think that there is a clear distinction between true and
false. Unfortunately, the reality is far murkier. Hector Macdonald
has spent his entire career exploring the ways that two completely
true statements about the same thing can give wildly different
impressions to the people listening. For instance, the internet can
be described as a place that spreads knowledge or a place that
spreads misinformation and hatred. Both statements are true, but
they would paint radically different pictures of the internet for
person who had never heard of it before. Now, in Truth: A User's
Guide, Macdonald explains how and why these so-called 'competing
truths' are used intentionally and unintentionally by businesses,
media, politicians, advertisers and even regular people having
regular conversations. He shows how understanding competing truths
makes us better at navigating the world and more influential within
it. Combining great storytelling with practical takeaways and a
litany of fascinating, funny and insightful case studies, Truth is
a sobering and engaging read about how profoundly our mindsets,
attitudes and actions are influenced by the truths that those
around us choose to tell.
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