SWAG. Whether you know it as "Stuff We All Get," "Souvenirs,
Wearables, And Gifts" or promotional products, it's any item
imprinted with a logo or message, usually to advertise a business,
event, association, team, person or cause. Swag is generally easy
to buy. And, it's easy to make mistakes which can be costly in
dollars, image and branding. This book shows marketers how to buy
it right using the Promo With Purpose concept.
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