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Buying into the Regime - Grapes and Consumption in Cold War Chile and the United States (Hardcover, New)
Loot Price: R2,266
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Buying into the Regime - Grapes and Consumption in Cold War Chile and the United States (Hardcover, New)
Series: American Encounters/Global Interactions
Expected to ship within 12 - 17 working days
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Buying into the Regime is a transnational history of how Chilean
grapes created new forms of consumption and labor politics in both
the United States and Chile. After seizing power in 1973, Augusto
Pinochet embraced neoliberalism, transforming Chile's economy. The
country became the world's leading grape exporter. Heidi Tinsman
traces the rise of Chile's fruit industry, examining how income
from grape production enabled fruit workers, many of whom were
women, to buy the commodities-appliances, clothing,
cosmetics-flowing into Chile, and how this new consumerism
influenced gender relations, as well as pro-democracy movements.
Back in the United States, Chilean and U.S. businessmen
aggressively marketed grapes as a wholesome snack. At the same
time, the United Farm Workers and Chilean solidarity activists led
parallel boycotts highlighting the use of pesticides and
exploitation of labor in grape production. By the
early-twenty-first century, Americans may have been better
informed, but they were eating more grapes than ever.
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