Heiko D. Muller untersucht folgende Themen: in der Praxis
vorherrschende Gestaltungsformen von CRM-Aktivitaten; Auswirkungen
von Umweltvariablen, Unternehmensressourcen und Kundenstrukturen
auf die Gestaltung von CRM-Prozessen; Einfluss des Ausmasses dieser
CRM-Aktivitaten auf den Markt- und Unternehmenserfolg.
General
| Imprint: |
Deutscher Universitats Verlag
|
| Country of origin: |
Germany |
| Series: |
Kundenmanagement and Electronic Commerce |
| Release date: |
September 2004 |
| First published: |
2004 |
| Authors: |
Heiko Muller
|
| Dimensions: |
210 x 148 x 24mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
470 |
| Edition: |
2004 ed. |
| ISBN-13: |
978-3-8244-8202-3 |
| Languages: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
|
| LSN: |
3-8244-8202-9 |
| Barcode: |
9783824482023 |
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