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E-Services, Vol. 1, No. 1/2: (Special Issue) (Paperback, 2007 ed.) Loot Price: R1,494
Discovery Miles 14 940
E-Services, Vol. 1, No. 1/2: (Special Issue) (Paperback, 2007 ed.): Heiner Evanschitzky, Gopalkrishnan R Iyer

E-Services, Vol. 1, No. 1/2: (Special Issue) (Paperback, 2007 ed.)

Heiner Evanschitzky, Gopalkrishnan R Iyer

Series: Applied Marketing Science/Angewandte Marketingforschung

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Loot Price R1,494 Discovery Miles 14 940 | Repayment Terms: R140 pm x 12*

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The volume presents the best papers of the special issue 'E-Services' of the Journal of Value Chain Management. A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of 'E-Services' including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Applied Marketing Science/Angewandte Marketingforschung
Release date: May 2007
First published: 2007
Editors: Heiner Evanschitzky • Gopalkrishnan R Iyer
Dimensions: 210 x 148 x 15mm (L x W x T)
Format: Paperback
Pages: 203
Edition: 2007 ed.
ISBN-13: 978-3-8350-0801-4
Languages: English
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8350-0801-3
Barcode: 9783835008014

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