Strategic Marketing Management - CIM Coursebook (Paperback, Revised ed)

Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to Marketingonline.co.uk, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; prepare yourself for the exam with self-test progress checklists and expert revision exam checklists for each module; extend your knowledge with access to the e-library (eight marketing texts to support and enhance your learning); take part in online discussions; search the coursebook online for easy access to definitions and key concepts.

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Series:	CIM Coursebook S.
Release date:	July 2003
First published:	August 2003
Authors:	Helen Meek • Richard Meek • John Ensor
Dimensions:	297 x 210mm (L x W)
Format:	Paperback
Pages:	304
Edition:	Revised ed
ISBN-13:	978-0-7506-5965-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	0-7506-5965-3
Barcode:	9780750659659

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