Though in recent months Putin s popularity has frayed at the
edges, the dearth of comparably powerful and experienced political
leaders leaves no doubt that he will continue to be a key political
figure. During his tenure as Russia s President and subsequently as
Prime Minister, Putin transcended politics, to become the country s
major cultural icon. This book examines the nature of his iconic
status. It explores his public persona as glamorous hero, endowed
with vision, wisdom, moral and physical strength the man uniquely
capable of restoring Russia s reputation as a global power. In
analysing cultural representations of Putin, the book assesses the
role of the media in constructing and disseminating this image and
weighs the Russian populace s contribution to the extraordinary
acclamation he enjoyed throughout the first decade of the new
millennium, challenged only by a tiny minority.
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