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The New Middle Classes - Globalizing Lifestyles, Consumerism and Environmental Concern (Hardcover, 2009 ed.) Loot Price: R3,057
Discovery Miles 30 570
The New Middle Classes - Globalizing Lifestyles, Consumerism and Environmental Concern (Hardcover, 2009 ed.): Hellmuth Lange,...

The New Middle Classes - Globalizing Lifestyles, Consumerism and Environmental Concern (Hardcover, 2009 ed.)

Hellmuth Lange, Lars Meier

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Loot Price R3,057 Discovery Miles 30 570 | Repayment Terms: R286 pm x 12*

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With respect to the developing and threshold economies, it is no longer the poor who are the only focus of media attention. Today, the new middle classes are about to take centre stage, too. With their lifestyles and attitudes, the new middle classes are considered to be both the products as well as the promoters of globalization. They are a highly heterogeneousgroup in socio-economicterms as well as in habits 1 and preferences, including their societal role as consumers and citizens. The ?rst wave of scholarly and political attention can be traced back to the mid-nineties. The focal point was surprise and unease about indubitable symptoms of consumerism which, until then had been seen as a characteristic of the richest western societies. However, since the nineties, consumerism has run rampant in - velopingcountriestoo.Thishasparticularlybeennotedwithrespecttotheemerging middle classes in South East Asia. The "will to consume seemed inexhaustible, and appetites insatiable. This rage to consume ...] was both celebrated and feared by political leadersand other social/moralgatekeepers, who beganto condemnthe p- cess as 'Westernization' and even 'westoxi?cation"' (Chua 2000: xii). Ever since, the debate about the lifestyles of the new middle classes and their role in society has gained momentum.

General

Imprint: Springer-Verlag New York
Country of origin: United States
Release date: June 2009
First published: 2009
Editors: Hellmuth Lange • Lars Meier
Dimensions: 235 x 155 x 19mm (L x W x T)
Format: Hardcover
Pages: 306
Edition: 2009 ed.
ISBN-13: 978-1-4020-9937-3
Categories: Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Earth & environment > Geography > Human geography > General
Books > Earth & environment > The environment > Environmental economics > Sustainability
Books > Social sciences > Sociology, social studies > Social groups & communities > Social classes > General
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LSN: 1-4020-9937-1
Barcode: 9781402099373

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