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Unsurpassed - The Popular Appeal of Franklin Roosevelt (Hardcover)
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Unsurpassed - The Popular Appeal of Franklin Roosevelt (Hardcover)
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Franklin Roosevelt was not only the first US president to be
covered by public opinion polls, but his ratings have consistently
exceeded those of all subsequent sitting presidents, save for John
F. Kennedy. Moreover, Roosevelt also stands out with a popular
appeal that is unsurpassed by any of his successors serving at
least a full term. The key to his approval, as this book shows, was
wartime leadership, not economic performance. It began with
policies preparing the nation for war in the two years before
formal entry. To use FDR's own coinage, it was making the United
States the "arsenal of democracy" in the battle against tyranny.
That pursuit, not the New Deal, earned him high marks with the
American people and re-election to an unprecedented third term.
World War II-and its heavy human toll-did nothing to diminish FDR's
popularity. As such, the FDR experience defies major paradigms of
presidential politics. Yet, Roosevelt has been relatively ignored
by scholars of public opinion. What can FDR's experience teach us
and his successors about rousing broad public support, particularly
during wartime? What light does his success shed on the failures of
Presidents Truman, Johnson, and George W. Bush in Korea, Vietnam,
and Iraq? On key issues, mainly with foreign policy, FDR had to
contend with an American public that opposed his plans at the
outset. Helmut Norpoth argues that Roosevelt had an unparalleled
ability for leadership, especially through the fabled "fireside
chats" and his appreciation of opinion polls, that enabled him to
move the public to embrace his policies. In this book, Norpoth
takes an in-depth look at how FDR's leadership swayed public
opinion, comparing his experience to his successors to draw broad
conclusions about what makes for successful presidential politics.
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