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Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds (Hardcover)
Loot Price: R777
Discovery Miles 7 770
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Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds (Hardcover)
Expected to ship within 12 - 17 working days
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Master the process of effectively marketing alternative
investments-a critical but overlooked aspect of ensuring fund
success Investment funds with great performance and potential often
fail for one simple reason-the enormous challenge for investor
relations (IR) and fundraising professionals to raise the necessary
capital to make the fund profitable. The only book to tackle this
critical issue, Marketing Alternative Investments builds on the
experiential wisdom and best practices from numerous thought
leaders in the industry and provides a comprehensive look at
investor-centric marketing and fundraising strategy. Whether you
work in hedge funds, private equity, or are aspiring to be part of
one, you'll gain invaluable insights into understanding investors
and the investment landscape to create a successful marketing
campaign. Marketing Alternative Investments is organized into three
sections: * Fundamentals of Alternative Investments Marketing,
which focuses on understanding the major investor categories
including endowments, foundations, pension funds, family offices,
and sovereign wealth funds * Fundraising in Practice, including
pre-marketing and marketing processes, investor documentation,
presentations and pitches, relationship management, and due
diligence * Other Considerations in Marketing Alternatives,
including technology, regulations governing fundraising, and the
value of diversity. Effective fundraising and investor relations is
key to the growth of alternative investments. This thorough guide
delivers the information, insight, tools, and best practices for
strategically marketing alternative investments.
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